If you’ve ever researched SEO, you’ve probably come across the term “backlink.” The backlinks or inbound links are a determining factor for the positioning of a website, so it is essential to know what they are and how to get them. If you also want to find out, don’t miss this article!
What is a backlink?
A backlink is simply a link from another website that points to ours. The more quality backlinks you can generate, the better positioned your website will be.
This is so because, normally, web page search engines order their results based on two main criteria:
The relevance of a web page, that is, to what extent its content conforms to what a certain user is looking for.
The authority of a web page, that is, to what extent the web page enjoys a good reputation on the internet.The relevance of a web page depends on factors that can be optimized “on the page,” such as the titles, the chosen keywords, or the alternative texts of the images. Instead, authority is measured by the number and quality of backlinks that lead to a given page. The more authority a site has, the more your “vote” will be taken into account in the form of a backlink.
Backlinks are links from a certain page of a website pointing to another website. If someone links to your site, then you have a backlink from them. If you link to another website, then they have a backlink from you.
If you’ve read or studied Search Engine Optimization (SEO), you’ve come across the term “backlinks” at least once.
Those who are new to SEO may be wondering what a backlink is, because of its meaning in Spanish, and why it is important.
Backlinks have become very important to the scope of search engine optimization. They have become one of the main components for good SEO.
In this article, we will explain their concept, why they are important and what you can do to get them, so you avoid getting into trouble with search engines.
What are Backlinks?
Backlink is a link that one website obtains from another.
buy permanent backlinks have a huge impact on a website’s prominence in search engine results.
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That is why they are considered very useful to improve the SEO ranking of a website.
Search engines calculate rankings using multiple factors to display search results.
No one knows for sure how much weight the search engines give to the backlinks when the results are listed. However, what we do know for sure is that they are significant.
Backlinks must be natural, this means that a website must not use artificial ways to create backlinks to its own websites.
backlink terms ?
Here’s a glossary of common backlink terms that you should know:
When a web page is linked to any of your articles or the home page of your website, it becomes a "link juice." This link helps to improve the ranking of the article and also improves the authority of the domain. No-Follow link - When a website links to another website but has a no-follow tag, that link does not pass link juice. Untracked links do not help rank a page as they do not contribute anything. In general, a webmaster uses the no-follow tag when connecting to an untrusted site. Do-Follow Link: By default, all links you add to a blog post are do-follow. Linking Root Domains: refers to the number of backlinks that enter your website from a single domain. Low-Quality Links: Low-quality links come from automated sites, spam sites, or even porn sites. Such links do much more harm than good. This is one of the reasons why you should be careful when buying backlinks. Internal links: Links that go from one page to another within the same domain are internal links. The process itself is known as an internal link or interconnection. Anchor Texts - The text used for hyperlinks is called anchor text. Anchor text links work great when you're trying to rank for particular keywords.
How to get more backlinks for your page
Link building (generating backlinks to your page) has to be part of any SEO strategy worth its salt, but beware: not everything works. Link building is one of the areas that most lends itself to “black hat SEO,” that is, to the application of fraudulent practices to improve positioning quickly.
Black hat SEO is never worth it in the long run, as it is detected and severely penalized. Therefore, we are going to focus on the recommended techniques to get links in a clean way:
Guest blogging. Guest blogging is based on publishing articles as a guest on other relevant websites or blogs in your sector. In this way, the website's creator obtains content of interest to his readers, and the guest author can introduce a link to the website itself.
Directories. Sites like the Yellow Pages or Yelp not only help users find your business, but they also give you the authority in the form of backlinks.
Press articles. On many occasions, quotes from experts in the online press are linked to the author's website. To get this type of backlinks, it is necessary to position yourself as an authority in your sector and establish contacts with journalists.
Press releases. If you manage to publish a press release with links to your website in various relevant media, you will be generating a lot of valuable backlinks to your site.
Reciprocal links that is, "I link you, and you link me." Beware: if they are abused or used on sites not directly related to ours, Google may consider them "black hat SEO."
Comments on other sites and social medias: This strategy has been abused a lot in the past and is no longer as effective, but sites like Quora are still recommended for promoting your page and generating backlinks.
