As a beginner, if you’ve heard the term “Guest Blogs” or “Guest Posting” and you’re not sure how to get started with guest posting, then you’ve come to the right place. But if you’re blogging a few times, I’m sure you know the importance of guest posting on SEO in 2021.
He shared a detailed guide on creating backlinks for your blog, where I mentioned guest blogging as one of my favorite ways to create high-quality backlinks. In this guide, I will share in detail what guest posting is, how to find blogs for guest posting, and various tips and tricks when writing an article for another website.
Posting as a guest on a blog is a great SEO strategy that works very well and allows you to create natural links to your website. If implemented correctly, they can improve the ranking of your website in search engines, increase your online visibility, your brand recognition, and the authority of your domain. This way, you will get a higher volume of traffic and conversions on your website. Building natural links through guest blog posts by other professionals in your industry takes a long time, but the effort is worth it.
Being invited on a blog consists of publishing content on websites that belong to other members of your sector. It is an act of collaboration between professionals or the media focused on the same activity sector. Companies invite authors to post on their blogs, both for the benefit of the guest blogger and their web pages. Guest bloggers create backlinks to their products and useful and relevant links on the topic their posts are about. The blog owner benefits from quality content “free” that adds new keywords to its index and improves its ranking in Google.
sponsored posts has long been used by SEO professionals. Although Google is always changing its algorithm to avoid blackhat SEO strategies, guest posts remain an immune tactic to changes in the SEO landscape. This is because, when done right, they drive collaboration and quality content.
What are the benefits of guest posting?
Guest posting is one of the best off-page SEO activities than other activities to improve your website SEO.
You will get huge referral traffic to your website. If you have submitted content to a high authority website, it will help you increase referral traffic. Also, referral traffic plays an important role in ranking your website. The domain authority of your website will be increased according to the guest blog submission job. You will receive a link to your website, which can be dofollow or nofollow. A nofollow link from a high authority blog also plays the most significant role in SEO. Sending guest posts will increase your brand and audience online. It will help you build social media presence when submitted content is shared on social media. When you receive traffic from the guest's content, you will also increase the list of email subscribers.
Now you have the idea of how important guest posting is. So why are you waiting? Start writing content and submit it to quality guest blogs.
Wait, do you know that the website where you will submit content will surely accept it? You can decline it in a second if you haven’t followed the guest posting rules provided on your website.
Benefits of guest posting on a blog
Build natural links to your online properties: Google continues to consider inbound links (backlinks) as a measure of quality. In short, you make more websites link to your products and talk about your value or that of your products or services. Increase traffic to your website: This manifests itself as your ranking increases on Google's results pages (SERPs). The increase in traffic is also due to readers clicking on the links of the blogs you are writing as a guest on the recommendation of their owner. Increase your brand awareness: and your reputation as a specialist in certain products or services, as experts publish references and testimonials for the benefit of your brand. Create collaborative networks in your sector: The process creates associations and allies in your industry. It is an opportunity to learn new ideas, exchange with
How to find blogs to generate natural links
Create a long-term content marketing strategy and blog as a guest: What services do you provide that you want your guest bloggers to refer to? What characteristics of your products would you like to highlight in your publications on agendas pages? What are your goals and keywords? Your guest posting strategy should match your long-term content strategy. A long-term content strategy should be the result of careful work identifying long-tale keywords. Create a list of potential contributors: Familiarize yourself with the experts who write in your industry. Find influencers in your sector. Google, forums, and social networks are good sources to discover future collaborators. Find well-positioned influencers through Google, Twitter, Facebook, or Instagram. Analyze your success in creating organic links. If they get a lot of organic traffic with their content, you will start to get a piece of it. Analyze your tone and scope: This is where offline recruitment strategies are valuable online. Take your time to meet the influencers. What are they interested in writing about? How can you help each other? Why did you choose them, and why should they choose you? Business exchange networks take time. We value those who value us. If your guest blogger trusts you and your product/service, the result will be optimal. Speaking of content now is the time to produce something: One of the great benefits of guest posting on a blog is generating quality content. Guide recipients on the content you want to create and accept suggestions. One of the benefits of collaboration is new ideas. Keep in mind that using guest bloggers helps you save money on your content creation budget. Treat them generously. Analyze the results and adapt: Give time to your content strategy. Great content and collaborations don't always generate results overnight. Set a period of six months to a year to measure and evaluate the results. Also, adapt your strategy to new trends. As trends change, so should your content strategy.