20.2 C
New York
Saturday, September 18, 2021

Buy now

The IFA fair in Berlin will not be held this year in its traditional format either.

The IFA fair in Berlin, the largest European technology fair, will not be held in 2020, at least in its traditional format. The decision of the local government of Berlin to ban any event of more than 5,000 people before the end of October, with the intention of slowing the advance of the pandemic, has been the final blow to an event that had already been in doubt for weeks.

The IFA is traditionally held during the first week of September and attracts more than 250,000 visitors and 1,800 exhibiting companies, roughly double that of the Mobile World Congress in Barcelona. It is especially relevant because it is celebrated very close to the Christmas shopping season and therefore it is key in the consumer electronics sector.

Berlin’s decision to ban large gatherings and festivals until October 27 makes the celebration impossible

But this year, the threat of the coronavirus has completely altered the calendar of the big tech events. Since the month of February, in which the cancellation of the Mobile World Congress was announced, several international events have had to be postponed, canceled or changed their format to adapt to the reality of the pandemic. Consequently, Google and Facebook will not hold their traditional developer conferences. Apple will make its own an event transmitted through the network and large conventions such as the E3 video game fair in Los Angeles, will not open their doors this year either.

The hope of many exhibitors was that the late IFA date would work in their favor. Some countries have begun to reduce confinement measures in recent days, due to the lower number of infections. By September, if there is no second wave of the virus, it is possible that in many cities some normality has returned.

The Berlin government’s decision to ban large rallies and festivals until October 27, however, makes the celebration impossible. The organizers of the IFA, the Society for the Promotion of Consumer Electronics in Germany (GFU) and the Berlin Fairgrounds (Messe Berlin) will maintain the fair, but with a very different format. Instead of one big event, the 2020 IFA may turn into several conferences aimed at a smaller audience – press and analysts – and focused on technology launches ahead of Christmas.

“We expected this situation given the ever-evolving pandemic and appreciate that we now have a clear regulatory framework that allows us, our partner Messe Berlin, and our exhibitors to make detailed plans for IFA 2020,” explained Hans-Joachim Kamp, President of the GFU. The GFU will give details of the new IFA format in the coming weeks.

Related Articles

God Of War !

It's clear from the gameplay trailer that things in Ragnarök are taking some evolutionary steps - we can tell from the glimpses of combat...

what we know about god of war ragnarok

Kratos and his son Atreus embarked on another adventure and encountered many influential figures from Norse mythology. What's different about previous God of War...

run more efficient

Whether you have recently started running or are already a dedicated runner, running more kilometers or faster with less effort is surely one of...

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Stay Connected

22,014FansLike
2,941FollowersFollow
0SubscribersSubscribe
- Advertisement -

Latest Articles

God Of War !

It's clear from the gameplay trailer that things in Ragnarök are taking some evolutionary steps - we can tell from the glimpses of combat...

what we know about god of war ragnarok

Kratos and his son Atreus embarked on another adventure and encountered many influential figures from Norse mythology. What's different about previous God of War...

run more efficient

Whether you have recently started running or are already a dedicated runner, running more kilometers or faster with less effort is surely one of...

how to Burn fat fast?

When trying to lose weight, the hardest thing to get rid of is the belly. You can go on a diet and lose weight,...

Is it safe to have a nose job in Iran in a coronavirus pandemic?

The high quality of services provided and the level of patient satisfaction, along with the low and reasonable cost in Iran and compared to...