Sometimes, even if you are clear that it would be good for you to implement a promotion strategy to boost your social networks, you cannot materialize them in specific campaigns. For this reason, we have proposed to help you, and we bring a series of proposals that can serve as inspiration. Surely you will find a way to put them into practice and adapt them to your objectives, your products, and the target that interests you.
how to have social media promotions?
Stories that make good memories when they come to mind are usually structured around brands. They can be related to childhood or be linked to moments of fun with friends or family. The type of products offered by the brand will be decisive when launching these types of promotions where the user is motivated to tell you about an experience related to your brand. Get sensitive and reach the hearts of your followers. When you thrill conquests.
What award could you give? The prize for this promotion could be a batch of products related to the experience asked, and raffle it randomly among all the participants in the promoting posts.
What do you get with this action? In this type of promotion, great interaction with the community is generated, and you can know which characteristic of your products is most relevant, or which product is the most used, or what brand memory your customers have, etc.
Which Easypromos application should you use? To carry out this action you must use, without a doubt, the text contest.
Do you want an example? The world-renowned footwear company, Converse, runs a text contest where users, just by participating, can win the latest model Converse. The company wants to know the adventures experienced by users wearing Converse.
Illustrations combining text and images is a visual way of explaining content and making it easier to understand.
With photographs and images in which you can write short texts, in which your audience feels identified.
Record videos where you add value with your knowledge, talk about what you know and that you think can help others, use your YouTube channel, or use live video to tell stories from day to day that can be inspiring to others.
By creating ads from time to time you can reach more people, segmenting by profession, hobbies and geolocation. In addition, recently Facebook has changed the algorithm and now the unpaid publications have less reach… why have you observed that your publications are seen by fewer people?
Surveys are a form of promotion on social networks that give you a lot of information about your audience, their tastes and, in addition, they help you on topics that you do not know very well where to channel. Their responses will give you an idea of their interests and opinions. In addition, they are very effective communication channels to gather information and build loyalty.
I name you some examples of surveys:
Online voting: create online voting to get immediate feedback on your professional and social networks on any topic. Fun Polls - To provide a bit of humor and entertain your community. Event planning: For example, create and send a Facebook poll to plan events and related details such as date, time, and location. Customer satisfaction: to find out if they are satisfied with your service or that of the company and if things are to improve. Technological surveys: to collect information on whether they use a PC or Mac, whether they are from Android or iPhone, whether they connect from mobile or PC ... This will also give you a lot of information to know what to publish, how and when to publish it.
Sweepstakes or contests
Hold photo, video and story contests, raffle something free among your audience. It serves to build loyalty and, in addition, you will get more interaction and more “I like you”.
Create and send a newsletter for your website / blog
Capture leads through a newsletter, with which you guarantee that the person who has left their email is interested in your news and updates.
Send him the news through email marketing, create an attractive newsletter with an attractive design and that adds value, do not saturate by sending many, no more than once a week. Well used, segmented by profiles of your audience, you can achieve engagement and loyalty.
Create an e-book
An e-book can be a perfect tool to let us know and improve our Personal Branding or Personal Brand.
It is a content strategy with which to attract visitors to subscribe to your Newsletter.