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Tuesday, April 13, 2021

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What’s new on YouTube in 2021: short videos with your mobile and in-channel purchases

YouTube has announced news for its content creators and users. On the one hand, the video platform is beta testing a new form of integrated shopping that allows users to make purchases from trusted and recognized creators directly on YouTube.

The spokespersons of the web say that the idea is to continue developing monetization opportunities for the most recognized YouTubers, taking advantage of electronic commerce, which is on the rise. It does not give exact dates for the launch of this feature but says it will be later in 2021.

Short videos and via mobile


The Shorts feature now available in India. This is a new format that will allow creators to record short content with no other resources than a mobile phone.

Soon it will arrive in the United States in beta mode and although YouTube has not explained if this will also come to Europe throughout this year, it will allow many more creators to access the tools to create short videos. Will this be the replica of the taraditional video platform to TikTok or to Instagram Reels?

New clap feature


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Youtube sees the Super Chat and Super Stickers options on live streams being expanded with the testing of a new feature – Clap, which gives users another way to support creators. With this function, which will arrive throughout this year (no more has been specified), “creators will be able to access other monetization opportunities with their videos,” said YouTube spokespersons.

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Users can send, in addition to stickers, applause to the youtubers they follow and these applause come with the money that the user decides. Just a year ago, in February 2020, this novelty was announced but only for the United States of North America, Mexico, Australia, Brazil, India, Japan, South Korea and New Zealand. With the new announcement, made today from the official YouTube website of Spain, it is understood that it will arrive here too.

What’s new in the user experience


Last year, the site introduced video chapters to make it easier for users to navigate through videos and will expand the feature to automatically add them. “We will also make some changes to make the playback experience more intuitive, such as modernizing the design for tablets,” they explain.

The YouTube VR app homepage experience will also be redesigned, new features will be available for users who create their own playlists, there will be new tools for parents, including an option to allow them to select videos and channels from the main YouTube platform to be included in YouTube Kids and will make it easier for users of the platform to discover the playlists that other people create.

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