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Friday, December 2, 2022

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The multimillionaire business of selling letters and digital stamps with which Barca and the youtubers try to make money

Would you pay 240,000 euros for a Cristiano Ronaldo digital sticker to be yours? For a unique property that you can’t hold with your bare hands and that is used to play Sorare, a virtual soccer league for points in the style of Comunio?

Influencers, company and sports teams launch into the juicy business of digital collectibles authenticated by blockchain technology

“Personally I would never buy a Picasso but I am very happy to invest 240,000 euros in my idol.” This is the explanation for such a unique purchase by an internet user with the alias of Camembert, who has gone down in history when he bought the digital collector’s item related to sports.

However, the case of this hobbyist collecting stamps and digital letters is no exception. It is simply a striking example of the speculation that has occurred with the NFT bubble.

The acronym NFT stands for “Non Fungible Token” (non-fungible tokens, in Spanish). These would be blockchain records associated with a single digital file (which can be an image, a video, a text document or a code) that serve as an identifying and authenticating record of said digital file.

A resource that artists, brands, entrepreneurs and youtubers have used to create their own collections of stamps, letters or digital videos using NFT technology that allows them to identify and authenticate the different units that make up a collection. The owners of the stickers are not the owners of the image rights of the videos that appear in it.

In this way, the NBA has begun (for example) to raffle great plays in the history of North American basketball in virtual packages of 5 cards (sold for $ 14) or virtual packages of 3 cards (sold to 9 dollars). However, there are also “premium” packages that are more likely to play rare virtual video cards for $ 229 per envelope.

The NBA initiative has proven to be a success and 100% of the cards and digital stamps have been sold. Currently it is impossible to buy any through their website and fans must wait for new envelopes to be issued with new collections.

The success of the NBA (which has more than 50,000 buyers and sales of digital video cards worth more than 423 million dollars) and the French Sorare has caused the NFT to have sparked a kind of gold rush in which All kinds of organizations and celebrities with a certain reputation, repercussion on the internet or pull on social networks have found a way to make easy money.

In this sense, the Futbol Club Barcelona has announced that it will soon launch its own collection of cards / digital cards through the partners.com platform.

Nor has youtuber Willyrex wanted to waste the opportunity, who has announced that he will sell his own NFT collectibles for prices that will reach up to 2,000 euros per object of the digital collection.

The controversial billionaire Elon Musk (who has put on sale a song about the NFT authenticated by NFT) or his wife, who has already earned several million dollars taking advantage of the consumer wave that has brought this new, also wanted to jump on the bandwagon. internet fashion.

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